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It means that we misread battles between underdogs and giants.

And what happens as a result? It means that we make mistakes. Or, as Gladwell puts it: “We have a definition in our heads of what an advantage is - and the definition isn’t right.

And “David and Goliath”? It’s about the advantages of disadvantages - and the disadvantages of seeming advantages. Before that, “Blink” proposed that one’s first impression turns out to be right surprisingly often - contrary to the belief many of “us” hold. His book “Outliers” was about (among other things) how success requires ingredients that are different from ones “we” normally assume - to wit, talent counts for far less than hard work, luck and background. To judge by “David and Goliath,” Malcolm Gladwell’s favorite word is “we.” In fact, it’s been his favorite word since his first book, “The Tipping Point,” launched his enormously successful career writing about how the world doesn’t necessarily work the way “we” think it does.